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A FEW SUCCESSFUL E-Z SET™ PATENTED PDQ'S IN THE FIELD

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Store audits provided these examples of poorly performing PDQ's needing an E-Z Set™ package design overhaul

PDQ DEVELOPMENT 101

There is only a 5 second window to grab a consumer's attention walking down an aisle.

  1.  PDQ’s must survive the rigors of the entire supply chain from the time it leaves your dock until it’s empty after being aggressively shopped.

  2. Often overlooked, PDQ’s should be focused on as a valuable part of your marketing and sales campaign. After all, it is the first opportunity enhancing the consumer’s shopping experience. 

  3. When designing pallet display PDQ’s, ALWAYS work backwards from pallet footprint.

  4. PDQ’s should showcase and differentiate your product providing visibility and accessibility.

  5. The more information and physical product you can provide, the better chance for a successful design that can meet the structural integrity, marketing, total cost and profit goals

  6. Understand what you are buying when you evaluate different PDQ designs.

  7. There typically is a big difference between lowest price and lowest total cost.

  8. PDQ designs should not require a packaging engineer to set them up. 

  9. Insufficient amount of product and focus developing your PDQ program exposes risks to many hidden costs:

  • Structural failure leads to poor product perception, damaged product, increased returns and dissatisfied store buyers.

  • Lower and slower sales turns. Decreased revenue per square foot.

  • Inefficient pallet utilization resulting in prorating PDQ costs over less SKU’s per pallet

  • Extra inserts/fillers being required to fill up empty space, conforming with pallet under hang specs

  • Unanticipated high assembly labor cost eat-away at profits

  • Today’s limited and mostly unskilled labor pool can severely increase time to market

  • Difficult PDQ assembly requires extensive training, retraining and supervision.

  • Improper assembly risks charge backs, price mark downs, damaged goods, in store PDQ repair and potentially no reorders.  

  • Redesigning structurally poor performing PDQ’s frequently results in “overkill”, over spec materials, new tooling etc. which increase costs drastically in many cases. 

  • Additional design complexity adds more labor costs and adversely impacts sustainability.

  • Other cost impacts may result due to scrapping previous leftover inventory

3D assembly comparison

Original Version of PDQ assembly

With weaker sides and multiple parts, this original design takes longer to assemble, is functional and has some support.  However, the support is wasted as it does not address the weakest points of the PDQ.  Strength were it is needed, not wasted™

E-Z Set™ Version of PDQ assembly

With E-Z Set™, the assembly time is cut in half and it is a much more well thought out design from start to finish. Also, less parts and stronger support throughout the PDQ.

Big or small CPG companies product presentation, total cost and package performance suffer due to poor designs.

Just because a packaging manufacturer has billions of dollars in sales doesn't mean you are getting your best solution. Let us prove this to you by contacting us below!

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